Los Angeles, CA —
Just when the world thought Meghan Markle had pivoted fully into wellness and lifestyle branding, the Duchess of Sussex is now uncorking her next big move — a signature rosé wine under her “American Riviera Orchard” label. But while some call it savvy, others — especially royal insiders — are calling it desperate, derivative, and dangerously close to celebrity imitation.
“It’s another classic Meghan moment,” said longtime royal commentator Angela Levin.
“She wants to be Gwyneth Paltrow one day, Martha Stewart the next, and now apparently — a wine mogul.”
The announcement of her wine launch, still in soft-launch stages according to U.S. trademark filings, has reignited debate about Meghan’s authenticity, ambition, and obsession with reinvention.
🍷 THE LAUNCH: AMERICAN RIVIERA ORCHARD, NOW WITH ROSÉ
While the original “American Riviera Orchard” launch was centered around jams, preserves, and high-end kitchenware, eagle-eyed fans noticed new trademarks filed under alcoholic beverages — including wine, champagne, and “alcohol-infused fruit spreads.”
The duchess’s team has not released official photos or promotional materials of the rosé yet, but influencers close to Meghan have reportedly received sample bottles, and the packaging has been described as “delicate, French-inspired, and celebrity-grade polished.”
👁️🗨️ EXPERT CLAIMS: “ANOTHER ATTEMPT TO STAY RELEVANT”
Royal expert and former palace aide Richard Eden was quick to criticize the move, calling it “yet another PR stunt disguised as passion.”
“She’s always watching what’s trending in Hollywood — from skincare to rosé,” Eden told The Daily Mail.
“This isn’t about wine. It’s about attention.”
Others have echoed the sentiment, accusing Meghan of recycling popular celebrity branding playbooks, especially those of:
- Cameron Diaz, whose “Avaline” wine line was met with early success
- Kylie Minogue, now a powerhouse in the European rosé scene
- Sarah Jessica Parker, who launched a wine label with New Zealand-based Invivo
“There’s no denying this is a well-worn celebrity path — but what’s Meghan really bringing to the table?” one industry analyst asked.
💬 FANS DEFEND HER: “LET HER BUILD HER EMPIRE”
Despite the criticism, Meghan’s supporters are celebrating the launch as another bold move in her post-royal career.
- “She’s a mom, a mogul, and a visionary — let her thrive.”
- “Why is it ‘copycat’ when Meghan does it, but ‘entrepreneurial’ when others do the same?”
- “She’s creating generational wealth. That’s not desperation — that’s power.”
The hashtags #MeghanMarkle, #AmericanRivieraRosé, and #DuchessDoesWine began trending on X shortly after the trademark leak.
👑 THE ROYAL FAMILY’S SILENCE: POINTED OR PEACEFUL?
As usual, Buckingham Palace has issued no comment, but insiders suggest that the continued expansion of Meghan’s brand — especially into highly public-facing products — is seen as “provocative” by some senior royals, who view such ventures as inconsistent with the dignity of royalty.
“It’s not the wine that’s upsetting. It’s the ongoing use of royal associations for commercial gain,” one source reportedly said.
💼 IS THE BRAND STRATEGY WORKING?
Marketing experts say Meghan is trying to position herself as a lifestyle tastemaker — similar to what Jessica Alba, Gwyneth Paltrow, and Reese Witherspoon have done successfully.
However, unlike those women, Meghan’s moves are constantly shadowed by royal drama, past interviews, and public skepticism.
“She’s walking a tightrope between celebrity influence and overexposure,” said U.S. brand consultant Clara Lopez.
“Every product feels like a relaunch of her image.”
🕯️ FINAL THOUGHT: BUBBLY OR BURDENED BY BRANDING?
Is Meghan Markle’s rosé just a light and classy lifestyle venture — or is it another attempt to rewrite the narrative one product at a time?
Whether she’s empowering herself or emulating others, the Duchess of Sussex continues to dominate headlines — one jar of jam, one podcast, and now, one bottle of wine at a time.
“You can love her or question her,” one critic said,
“but you can’t ignore her — and maybe that’s exactly the point.”
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